Why Dedicated Email service is Important for E-mail Marketing?

The marketing technique that involves sending and receiving of e-mails is known as E-email marketing. With increase in the usage of internet email marketing has become most important for the businesses now days. Therefore, if you are running a business or any other establishments and you cannot afford to have email service with any lack of connectivity then probably you dedicated email hosting provider is what you need.

Bulk mailing- email newsletters, actions alerts and others is one of the most productive communication approaches of marketing and it may be the same for your organization. Despite the emergence of social media, email is still the most patent way of marketing. Even though it is an easy way of marketing, it may not work fine if you are diligent in choosing the right webmail hosting service provider.

Out of many Email service providers in India, some would be capable of fulfilling all your requirements. With evolution of time like you, most of the business owners are using email marketing as the best method for their business. If you would have your domain name, it will help you to build confidence in them. When you have your own dedicated email service, without any delay you will be able to send and receive mails to and from the customers respectively. All day long for 24 hours, these mail-hosting services work due to which you will not face any loss or delay in getting the mails.

Adopt Cloud Computing For a Greener Tomorrow

In a study conducted by Lawrence Berkeley National Laboratory (Berkeley Lab) to which Google provided financial aid for the study shows that, 86 million U.S workers used 87 % less energy when they shifted to cloud hosting. The amount of energy saved is enough to power Los Angeles for a year. Looking at the current situation of environment cloud computing companies is a boon. The studies considered email, CRM and different productivity software, the common business applications.

The key feature why cloud computing is the instant scalability option for small or big any size of businesses and the kind of flexibility it provides to its users. The propelling factor that gave boost to the cloud servers providing companies are cost, simplicity and flexibility.

Besides these, primarily factors reducing hardware and energy cost is also the driving factor. The reason Cloud Computing Hosting reduces emission are:

• Dynamic provisioning: To the scale of cloud operation over –provisioning of servers can are very expensive whereas Cloud Service provider can do accommodating server capacity as per demand shifts quickly.
• Multi-Tenancy: The shared infrastructure lets major cloud service providers with the ability to serve multiple users at simultaneously.
• Server Utilizations: With the better usage of server cloud computing helps to drive energy saving. The server utilization is the tangible factor of the portion of a servers’ capacity that is being used by an application actively.
• Datacenter Efficiency- Cloud computing increases the efficiency of the datacenters.

All these factors together contributed towards energy conservation that adds up to and huge amount of energy.

Will Gmail’s New Tabbed Inbox Effect Open Rates

Is email one of the best tool for marketing of your business? For organizations it is. The latest addition of Gmail’s new tabbed inbox has made email marketing more competitive and generated need to enhance its quality. Open rates of email are going to be affected because of the latest addition. The features of email hosting provider has an important role to play in this.

Earlier the emails landed in single inbox of Gmail. Whenever, one used to open his/her Gmail account, he/she used to get at least one sneak peak of promotional emails sent by different businesses. However now, any email containing list unsubscribe header/links in the content etc will end under Promotions or Update Tab. Moving from these tabs to the primary tabs is what you are interested in now but looking at strong filters of Gmail, it seems pretty difficult. As the tabs pull down the exposure of marketing emails sent by businesses, the fall in open rates will surly, go down. As per some stats, a decline in the open rates has been recorded for 3 consecutive weeks.

The way out from this situation is you should be focusing on the content of promotional emails. A good content always is paid off. There may exist some easier ways to overcome, which can come out of a person really good in optimizing email marketing process. Consulting a firm providing services of SEM is an option always open. If your client does not includes the promotion tab you will be in his/her primary tab. However, sending content similar to that of blog is also advisable, as its not direct marketing. On the other hand, you will only be suggesting them in better contextual manner.

Accelerate Your Business through e-Communication

In the fast-paced world of ecommerce business, email communications is a core element of an organization’s day-to-day operations. Companies these days focus more on their specialized domain to be in line with their business expansion strategy, and outsource their task of email management to a professional email hosting provider. 

To choose the best service provider in India, you need to look at all the aspects of the company’s service offers, reputation and feedback from the existing customers. The following points will help you understand the suitability of the service provider before you go ahead:

• Efficient Service Delivery by the provider. Best email hosting companies carry out flawless email operations on day-to-day basis, which include sending professional emails to the target recipients and reply back the communications with excellent turnaround time.
• Premium hosting companies provide a dedicated server for the email management with spam control, filter, protection from virus and various other value-added services.
• Professional service consultants are well-aware of the legal aspects of email services such as CAN-SPAM Law, and they strictly abstain from spamming the potential customers. They provide an ‘Unsubscribe’ link in the each email that is sent.
• The pricing plans offered by an excellent hosting company are comprehensive with no hidden cost involved. These are customized plans, which give the best deal considering your business needs.
• Unprofessional email messages with garbled texts and blurred images could be a huge turn-off to the potential as well as the existing customers. Expert hosting companies deliver emails with neat and excellent formatting for both text and HTML based email messages.

High quality enterprise management solution is the need-of-the-day for the organizations with futuristic vision. Hiring a professional and skillful hosting service company is one such step towards that goal.

Avail Premium Web Services for your e-Business

For the businesses of any size, deciding upon the right kind of web hosting service is critical. Moreover, if you need a dedicated web server, it is important to select the best service provider suitable for your business.

 The determining factors of selecting a web hosting service are below:

•    For high web traffic, the server will need more disk space, also termed as ‘Bandwidth’. Your business may need to exchange a large number of text-heavy and multimedia files through the website. Having higher disk space will always be useful. 

•    Having your own server is ideal for your business since you will get your own IP address, highly secured and reliable services.

•    Review the pricing plans and take up the one that suits your business and fit in your budget. It is suggested that you go for a reasonably priced long-term contract.

•    Check whether the service provider offers services like managing firewall, service monitoring, Domain Name System (DNS) service, updating software etc. as per your requirement.

•    If online transactions are possible on your site, it is quite important that your site has a Secure Sockets Layer (SSL) to provide protection to the transactions.

•    Will your host provide 24x7 technical support to your website? To keep your website up and running, efficient customer service is needed.

Finally, to flourish your business in future, you may need to upgrade your website. How easily your server can be upgraded and what would be the additional cost? To get all these answers, you can opt for any premier service provider, which has end-to-end solution to all your hosting woes.